Triple Major is an East-meets-West concept store located in the trendy Dashilar area, and adopts interior characteristics that point towards traditional Chinese herb medicine culture.

After working with Wuhao on their digital marketing last year, I’ve had this soft spot for independent stores that highlight Chinese culture rather than just cover it up or replicate glossy Western counterparts. The gloss makes it all shiny, but to create something precious for China itself, while keeping up with the development of the modern market here, it’s also important to retain some of the tradition. Plus, the glossiness always wears off.
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