This is a shoot I did back in Beijing with NEEMIC, a brand by Amihan Zemp and Hans Martin Galiker. Neemic’s aim is to create beautiful design while striving to make the industry more sustainable. All of their pieces are also designed and made in Beijing – first hand proof that things ‘Made in China’ can live up to high standards for production, quality and resources. Hans and Amihan source leftover material from the high-end fashion industry and GOTS certified organic fabrics, and are co-founders of the Hong Kong organic textile association as well as Agrachina (a network promoting organic agriculture in China).

Talking to Hans about the core of their business was so enlightening, just because his and Amihan’s focus isn’t on an ambitious digital marketing strategy or a viral campaign – but in really improving on the efficiency of what they are doing and perfecting their product. Mind you, all the content they do have is so fricking beautiful. Just look at their lookbook.

Moral of the story: Have a mission, have a set of values, and choose a couple of mediums (be it a blog, magazine, clothing label, or videos) to achieve your goals and reach your desired audience. And be nice. Because being nice is cool.

Oh hi there. How are you? This is my first ‘official’ post since rebranding and redesigning this space, so I guess a setting of location and a general re-introduction is in order.

I left Beijing a bit over a week ago, and am now back in Vienna, my childhood home. It’s strange, this flying from one home to another shenanigans. My wanderlusty friends tell me that ‘The World Is Your Oyster’ and ‘Home Is Where Your Heart Is’. But what if I don’t like oysters? And what if my heart is at home? I’m a cynical hater, so for the sake of good vibes I’ll mull over this issue post-posting this.

I shot this look by Chinese ready-to-wear label Ricostru before I left Beijing. All pieces focus on detail and quality tailoring, while being comfortable with formal elegance. Kind of like Alexander Wang without the rock n roll. #EffortlessOfficeSwag is how I would honestly describe it. The target audience: Freelancers who want to dress up so they can feel good about themselves and get shit done, while also not having to worry about feeling constricted (or that damned wedgie).

This was the first time I shot with self-timer in public. With a newfound mission for my work and armed with my photographer boyfriend (aka my tripod), I felt no shame whatsoever. The parking valet was certainly entertained. A dog’s owner even speechlessly handed over the reigns when I asked for temporary ownership of his furry best friend. Note to self: the combination of extreme shamelessness and a few too many braids can mute a fellow human being and attain what the heart – correction, blog – desires. So…YOU DO YOU, GIRL.

On Friday, I had a beautiful afternoon shooting, shadowing and talking about life and love with talented jewellery designer friend Hannah Ren. She recently designed a collection of signet rings for girls – with some badass quotes on them. And I just had to shoot something with her. So I visited Hannah at the factory where her designs are produced and we spent a lazy hutong afternoon wandering and shooting and talking about art and process. The photos turned out quite raw and unique to Beijing so I’m excited to show you guys in a later post.

That afternoon was a perfect reminder of why I’m doing all these ADD, OCD, and seemingly unrelated things. Talking with Hannah about her work and just hearing her share a portion of the vast knowledge she’s accumulated over the years, I realized that it’s this type of girltalk I love best. The world always needs more crazy talented people who just want to add some more meaning and beauty to the world, and I feel so so lucky whether one of these people let me in to see how their art is created.

Triple Major is an East-meets-West concept store located in the trendy Dashilar area, and adopts interior characteristics that point towards traditional Chinese herb medicine culture.

After working with Wuhao on their digital marketing last year, I’ve had this soft spot for independent stores that highlight Chinese culture rather than just cover it up or replicate glossy Western counterparts. The gloss makes it all shiny, but to create something precious for China itself, while keeping up with the development of the modern market here, it’s also important to retain some of the tradition. Plus, the glossiness always wears off.
Read More