Triple Major
北京藥店

Ellevictoire-Triple-Major-Beijing-1

Ellevictoire-Triple-Major-Beijing-2

Triple Major is an East-meets-West concept store located in the trendy Dashilar area, and adopts interior characteristics that point towards traditional Chinese herb medicine culture.

Ellevictoire-Triple-Major-Beijing-13

Ellevictoire-Triple-Major-Beijing-12

Ellevictoire-Triple-Major-Beijing-11

Ellevictoire-Triple-Major-Beijing-10

Ellevictoire-Triple-Major-Beijing-9

Ellevictoire-Triple-Major-Beijing-7

Ellevictoire-Triple-Major-Beijing-6

Ellevictoire-Triple-Major-Beijing-5

After working with Wuhao on their digital marketing last year, I’ve had this soft spot for independent stores that highlight Chinese culture rather than just cover it up or replicate glossy Western counterparts. The gloss makes it all shiny, but to create something precious for China itself, while keeping up with the development of the modern market here, it’s also important to retain some of the tradition. Plus, the glossiness always wears off.
Read More

East Hotel Beijing

ellevictoire-victoria-jin-east-hotel-beijing

ellevictoire-victoria-jin-east-hotel-beijing8

ellevictoire-victoria-jin-east-hotel-beijing-1

ellevictoire-victoria-jin-east-hotel-beijing-0

ellevictoire-victoria-jin-east-hotel-beijing2

Top from Topshop, trousers and slippers by Zara, and bag by Mansur Gavriel.
It’s raining like a woman sobbing at a Japanese crying hotel today, but on Friday we were blessed with beautiful lighting when we shot at EAST Hotel Beijing. I stayed at the EAST in Hong Kong when I went in January, so it was interesting to compare these two sisters. The Beijing edition is younger, has more open space to work, read, and just rewind. Plus it’s smack next door to the 798 Art District which sets the tone for the classy-artsy types staying here. Tall ceilings and little working cubicles make this the perfect environment to catch up on emails and have some Cronuts.

Sidenote: am I the only one who did not know that Cronuts are a cross between donuts and a croissants. Because I totes thought they were a type of nut. Also, I saw Ai Wei Wei and his team working up on the second floor, but was mentally fangirling too hard to think of a functional way to say hi. Next time then.

Hutong Streetwear
现代胡同

 

IMG_2819

IMG_2821

Love Pillowbook top, Stefanel blazer, Nike sweatpants, Nike sneakers.

Every time I’m walking into a hutong, I feel like I’m back playing Pokemon on my Gameboy Color and Ash is walking along those grassy areas and eek! a wild Caterpie appears. Except in a hutong, it’s more likely to be an elderly Beijinger shouting at you for being, well, you.

Anyway. What I’m trying to say is that you always end up finding something magical and unexpected. Even the faint whisks of toxic smog add some charm to these walkways. Yep, I just made pollution #romantic.

These photos were shot by Irene the other day outside her Hutong studio. I’m wearing a dudou top from her label Pillowbook. You can read more about it in the interview I did with her here. Also since I’m not allowed to wear anything but sneakers for the next half year because of my damsel-in-distress of an ankle, I might as well join the sneakerwear bandwagon officially and cop some new stuff. In the meantime, here are my Nike Air Forces, falling apart and all.