Back to School
开学了

VICTORIAJIN_YETANG_20

3

VICTORIAJIN_YETANG_19

2

VICTORIAJIN_YETANG_13

VICTORIAJIN_YETANG_22

VICTORIAJIN_YETANG_22

VICTORIAJIN_YETANG_22

VICTORIAJIN_YETANG_22

VICTORIAJIN_YETANG_22

A couple months ago, I teamed up with YETANG and big bro Nick to produce one of their monthly lookbooks. The theme was Back to School with a cool girl’s twist – complete with fake hot pink hair extensions – so we decided to shoot on my campus at Peking University.

Natasia Guo, founder of YETANG, and her team have been doing an incredible job bringing entrepreneurial startup vibes to Beijing. There are numerous well-curated online concept stores in the US/UK/Europe (Fab, LN-CC, Opening Ceremony) but in China this is a rarity. Besides Taobao – which is essentially a messy bomb dot com that sells everything you can imagine while inducing intense ADD and FOMO – there aren’t that many platforms selling well-designed products. YETANG fills that market gap and it’s exciting to see a fellow banana starting the waves. And yep, that was a hint towards the next victim for my #GIRLCRUSH interview series. Stay tuned yo.

Photographed by Victoria Jin | Styling by Zoe Zou | Makeup by Xiao Ming 晓明 | All clothes available on Yetang.com

Shoot | Lola in Bloom

VictoriaJin_BarbaraP_KNEON_2

A bit of a throwback from New York when I shot Lola for KNEON in a secret-esque garden wearing the best color palette i.e. color in the miniest dose. Another team was shooting in the same garden space, and the stylist was sassy and loud and was gloating about some fashion show that had taken place there the previous year that he attended. On our way out, he asked Lola: ‘So did you model at that show?’ Without looking at him, she replied ‘Not yet.’ And walked off. All the best at NYFW, my girl.

IMG_5158

one

IMG_5021

IMG_4968

two

IMG_5374

IMG_5240

IMG_4919

three

IMG_5174

Model, Lola @ Wilhelmina NY
Styling and makeup by Rashida Bishop
Photographed by me

CAILIN RUSSO for KNEON #9

cailin-1

cailin-3-

cailin-2

cailin-4

The latest issue of my magazine KNEON came out last week! Featuring the first edition with a real team/family behind it. I’m really happy with this edition. Also, Cailin Russo, the girl in Justin Bieber’s new ‘All That Matters’ music video, was photographed by Alexander Jacob for us. Check out the full editorial below. You can read the full issue here.

Photographed by Alexander Jacob
Model, Cailin Russo
Stylist, Dara Schafer
Makeup, Madeline North